A growing number of companies recognize that the private sector, and any business entity therein, has a direct impact on employees, customers, supply chains, environment and other key stakeholders relevant to their location, industry and size. One of the main questions is how to assess and evaluate that impact, and improve performance accordingly. More and more business owners around the world join the B Corp movement to take their business impact into their own hands and create a new form of capitalism that is responsible towards key stakeholders and uses business as a force for good.